2019's Complete guide to social media sizes

Posted on
Jan 9, 2019
by
Timur Daudpota
Guide

Wondering how to optimize your videos, images, ads for different social media platforms?

Today we are covering all your dimensions, sizes and formats for social media content is on point.

Instagram Size and Dimensions

Image Sizes

Profile Picture

Display Size: 110 x 110 pixels

Aspect Ratio: 1:1

Thumbnail Size

Display Size: 292 x 292 pixels

Aspect Ratio: 1:1

Portrait

Display Size: 1080 x 1350 pixels

Landscape

Display Size: 1080 x 566 pixels

Square

Display Size: 1080 x 1080 pixels

Aspect Ratio: 1:1

Video Sizes

Square Video

Display Size: 600 x 600 pixels

Aspect Ratio: 1:1

Vertical Video

Display Size: 600 x 750 pixels

Aspect Ratio: 1.9:1

Horizontal Video

Display Size: 600 x 315 pixels

Aspect Ratio: 4:5

Recommended Specs

Video Format: MP4 or MOV

Maximum Size: 4GB

Maximum Length: 60 sec

Maximum Frame Rate: 30fps

Ads Sizes

Instagram stories ad

Display Size: 1080 x 1920 pixels

Supported aspect ratios: 16:9 to 4:5 and 9:16

Recommended format: .MP4 or .MOV

Maximum Length: 15 seconds

Maximum File Size: 4GB

Instagram Carousel Ad

Display Size: 1080 x 1080 pixels

Supported aspect ratios: 1.1

Recommended video format: .MP4 or .MOV

Maximum Length: 60 seconds

Maximum Video Size: 4GB

Recommended image format: JPG or PNG

Maximum Image Size: 60MB

Twitter Size and Dimensions

Image Sizes

Profile Picture

Display Size: 400 x 400 pixels

Aspect Ratio: 1:1

Recommended image format: JPG, GIF or PNG

Feed Image

Display Size: 1024 x 512 pixels

Maximum Size: 5 MB for Photos

Maximum Size: 3 MB for GIFs

Recommended image format: JPG, GIF or PNG

Header Image

Display Size: 1500 x 500 pixels

Maximum Size: 10 MB

Recommended image format: JPG, GIF or PNG

Facebook Size and Dimensions

Images Sizes

Profile Picture

Display Size: 170 x 170 pixels

Aspect Ratio: 1:1

Recommended image format: JPG or PNG

Display Size on Smartphone: 128 x 128 pixels

Timeline Photo

Display Size: 820 x 310 pixels

Recommended Image Format: JPG or PNG

Display Size on Desktop: 399 x 150 pixels

Helpful Tips

  • For best results upload an RGB JPG files less
  • then 100 KB.
  • Images with a logo or text may be best as PNG
  • Files.
  • Small size images will be stretched.

Shared Images

Display Size: 1200 x 630 pixels

Recommended Image Format: JPG or PNG




Shared Link

Display size: 1200 x 627 pixels

Square Photo in feed: 154 x 154 pixels

Square Photo in page: 116 x 116 pixels

Highlighted Image

Display size: 1200 x 717 pixel

Events Cover

Display Size: 1920 x 1080 pixels

Aspect Ratio: 16:9

Recommended Image Format: JPG or PNG

Video Sizes

Square Video

Display Size: 600 x 600 pixels

Aspect Ratio: 1:1

Vertical Video

Display Size: 600 x 750 pixels

Aspect Ratio: 4:5

Vertical Video

Display Size: 600 x 315 pixels

Aspect Ratio: 2:3

Horizontal Video

Display Size: 600 x 315 pixels

Aspect Ratio: 3:2

Full Portrait

Display Size: 1080 x 1920 pixels

Supported aspect ratios: 9:16

Recommended format: .MP4 or .MOV

Maximum File Size: 4GB

Ads Sizes

Right Column Ads

Display size: 1200 x 627 pixels

Square Photo in feed: 154 x 154 pixels

Square Photo in page: 116 x 116 pixels

Timeline Ads

Display size: 1200 x 627 pixels

Aspect Ratio: 9:16 to 16:9

Stories Ad

Display Size: 1080 x 1920 pixels

Supported aspect ratios: 1.91 to 9:16

Recommended format: .MP4 or .MOV

Maximum Length: 5 seconds

Maximum File Size: 4GB

Facebook Suggested Video

Display size: 1200 x 627 pixels

Aspect Ratio: 9:16 to 16:9

Video File Size: 4GB MAX

Video Length Minimum: 1 Second

Video Length Maximum: 240 minutes

Instant Article Ads

Display size: 1200 x 627 pixels

Aspect Ratio: 9:16 to 16:9

Marketplace Ads

Display size: 1200 x 627 pixels

Aspect Ratio: 9:16 to 16:9

Linkedin Size and Dimensions

Images Sizes

Profile Picture

Display Size: 200 x 200 pixels

Aspect Ratio: 1:1

Recommended Image Format: JPG or PNG

Maximum File Size: 10 MB

Background Picture

Display Size: 1534 x 396 pixels

Recommended Image Format: JPG or PNG

Maximum File Size: 8 MB

Banner Image

Display Size: 646 x 220 pixels

Recommended Image Format: JPG or PNG

Company Image

Display Size: 300 x 300 pixels

Aspect Ratio: 1:1

Recommended image format: JPG or PNG

Maximum File Size: 4 MB

Hero Image

Display Size: 1128 x 376 pixels

Recommended Image Format: JPG or PNG

Shared Image

Display Size on Desktop: 360 x 120 pixels

Recommended image format: JPG or PNG

Company Cover Image

Display Size: 1536 x 768 pixels

Recommended Image Format: JPG or PNG

Company Feed Image

Display Size: 1536 x 768 pixels

Recommended Image Format: JPG or PNG





Pinterest Size and Dimensions

Image Sizes

Standard Pin

Display Size: 1000 x 1500 pixels

Aspect Ratio: 2:3

Recommended Image Format: JPG or PNG

Maximum File Size: 10 MB

Display Board

Display Size on Desktop: 55 pixels

Recommended image format: JPG or PNG

Profile Picture

Display Size on Desktop: 165 x 165 pixels

Recommended image format: JPG or PNG

Ads Sizes

Standard Promoted Pin

Display Size: 1000 x 1500 pixels

Aspect Ratio: 2:3

Recommended Image Format: JPG or PNG

Maximum File Size: 10 MB



Videos Sizes

Standard Video Square 1:1

Display Size: 600 x 600 pixels

Aspect Ratio: 1:1

Minimum Length: 4 Seconds

Maximum Length: 15 Minutes

Recommended format: .MP4 or .MOV

Maximum File Size: 2 GB

Standard Video Vertical 2:3

Display Size: 600 x 315 pixels

Aspect Ratio: 2:3

Minimum Length: 4 Seconds

Maximum Length: 15 Minutes

Recommended format: .MP4 or .MOV

Maximum File Size: 2 GB

Standard Video Vertical 9:16

Display Size: 1080 x 1920 pixels

Supported aspect ratios: 9:16

Minimum Length: 4 Seconds

Maximum Length: 15 Minutes

Recommended format: .MP4 or .MOV

Maximum File Size: 2 GB

Pinterest Videos Ads

Promoted Video Max 1:1

Display Size: 600 x 600 pixels

Aspect Ratio: 1:1

Minimum Length: 4 Seconds

Maximum Length: 15 Minutes

Recommended format: .MP4 or .MOV

Maximum File Size: 2 GB

Promoted Video Max 16:9

Display Size: 1920 x 1080 pixels

Supported Aspect Ratios: 16:9

Minimum Length: 4 Seconds

Maximum Length: 15 Minutes

Recommended format: .MP4 or .MOV

Maximum File Size: 2 GB

Carousels Ads

Promoted  Carousels 1.1

mage Count: 2 - 5 Images per Carousel

Aspect Ratio: 1:1

Recommended Image Format: JPG or PNG

Maximum File Size: 10 MB

Promoted  Carousels 2.3

mage Count: 2 - 5 images per Carousel

Aspect Ratio: 2:3

Recommended Image Format: JPG or PNG

Maximum File Size: 10 MB



Tumblr Size and Dimensions

Feed Display Picture

Display Size Max: 1280 x 1920 pixels

Recommended Image Format: JPG, GIF, BMP or PNG

Maximum File Size: 10 MB

Animated GIFS

Display Size Max: 540 pixels

Maximum File Size: 3 MB

Profile Picture

Display Size: 128 x 128 pixels

Aspect Ratio: 1:1

Recommended Image Format: JPG, GIF, BMP or PNG

Maximum File Size: 10 MB


Snapchat Size and Dimensions

Geofilters

Geofilters

Display Size: 1080 x 1920 pixels

Aspect Ratio: 9:16

Weibo Size and Dimensions

Cover Image

Display Size: 920 x 300 pixels

Recommended Image Format: JPG, PNG and GIF

Maximum File Size: 5 MB

Profile Picture

Display Size on Desktop: 200 x 200 pixels

Aspect Ratio: 1:1

Recommended Image Format: JPG or PNG



Content Preview

Display Size: 640 x 640 pixels

Recommended Image Format: JPG, PNG and GIF

Maximum File Size: 5 MB

Cover Image

Display Size: 2560 x 1440 pixels

Recommended Image Format: JPG, PNG and GIF

Maximum File Size: 5 MB

Instream Image

Display Size: 120 x 120 pixels

Recommended Image Format: JPG, PNG and GIF

Maximum File Size: 5 MB


WeChat Size and Dimensions

Profile Picture

Display Size: 200 x 200 pixels

Aspect Ratio: 1:1

Recommended Image Format: JPG , PNG or GIF

Article Preview Header

Display Size: 900 x 500 pixels

Recommended Image format: JPG , PNG or GIF

Maximum File Size: 2 MB

Article Preview Thumbnail

Display Size: 400 x 400 pixels

Aspect Ratio: 1:1

Recommended Image Format: JPG , PNG or GIF

Youtube Size and Dimensions

Channel Cover

Display Size: 2560 x 1440 pixels

Recommended Image Format: JPG or PNG

Profile Picture

Display Size: 800 x 800 pixels

Aspect Ratio: 1:1

Recommended Image Format: JPG or PNG

Thumbnail Picture

Display Size: 1280 x 720 pixels

Recommended Image Format: JPG or PNG

Main Video

Display Size: 1080 x 1920 pixels

Aspect Ratio: 16:9

Videos Ads

Skippable video ads

Display Size: 1080 x 1920 pixels

Aspect Ratio: 16:9

Skip Ads After: 5 seconds

Non- Skippable video ads

Display Size: 1080 x 1920 pixels

Aspect Ratio: 16:9

Maximum Length: 15 - 20 Seconds

Bumper ads

Display Size: 1080 x 1920 pixels

Aspect Ratio: 16:9

Maximum Length: 6 Seconds



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Timur Daudpota

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